Evocario is a Mexican candle brand who seeks to evoke ordinary life moments with their fun and unique fragrances. For this project, I had the opportunity to work in every step of the branding process including the naming, logo, illustration, and label design.
The requirements were that the brand had to be fun and fresh, but every candle also had to be unique and expressive of a particular memory. Illustrations combined with the fragrances were the perfect match to allow every candle to have a unique theme while meeting the company's goal of evoking different moments in time.
