Overwiew
La Mas Salsa is a bold and flavorful salsa macha, a traditional Mexican chili oil made with dried chiles, seeds, and spices. The name "La Mas Salsa" plays on a fun Mexican expression, meaning someone is the best at what they do. The goal of this project was to create a design that would make the salsa stand out with a fresh and unexpected color palette, breaking away from the typical earthy tones.
Branding and Packaging
For this project, I worked on the logo, branding, and packaging. We wanted something vibrant and authentic, so we went with a pink and bold red color palette, which really help the product pop. The logo features a hand-drawn character that adds a playful touch, reflecting the confident, fun vibe of the brand. The end result captures the essence of La Mas Salsa—full of flavor, fun, and totally unique!
